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PM&M understands the need of having a marketing solution in place that allows your company to be flexible in Corporate America today. The number one marketing objective is brand awareness. The importance of “product or services branding” has become the number one issue in Corporate Marketing Today. In a recent survey of non marketing executives by Forrester Research 52% acknowledged the fact that increasing brand awareness was their company’s number one objective, and 78% of them believe that marketing is more important to Corporate Success then it was “just five years ago”. PM&M offers proven solutions that consumers remember!!!

We have a multitude of new ventures to enhance your brand recognition through Regional, National, and International Coverage all targeting your Consumer Demographic. PM&M has the ability and the tools such as the latest 4G internet marketing solutions to place your company's brand In front of the newest formats of social media networking and video viewing sites such as Twitter, YouTube, and UstreamTV to name just a few. These formats and mediums have become so popular since President Obama brought them into the spotlight in the last election cycle. These opportunities not only reach but also build a tracking record and instant client list. PM&M offers a wide variety of new wave connections, along with it's usage of motorsports venues allows us the ability to place your brands in front of the Loyalist Consumer Group known to Corporate America. We offer an audience deep in knowledge, and Consumer Approval boasting a 39 year track record of Consistent Market Growth. NASCAR broadcast reach audiences in 150 Countries, and are interpretive in 30 different languages. We a have a Motorsports Division to suit your Branding and Advertising needs.

We offer Multiple placement opportunities all available with Performance Management & Marketing (PM&M), Featuring Extreme sports venues, NASCAR Sprint Cup, NASCAR Nationwide Series, NASCAR Camping World Truck Series, NHRA Nitro Funny Car Series, ARCA RE/Max Series, USAR Pro Cup Series, Monster Truck Series and Teams, Junior Motorsports programs, and the World of Outlaw and their Late Model series. Whether your marketing goals allows you the means to own a exclusive primary sponsorship, primary sponsorship, or come on board with an associate sponsorship, or just a one off to highlight a launch or special product PM&M can help you maximize your investment to achieve the highest level of impact and exposure.

With over 100 million people calling themselves fans, NASCAR is the second-highest-rated sport on television and rated number one in some markets across the country. NASCAR Race Fans enjoys a 10-month race season spanning from mid-February through mid-November of race competition and then a two month stretch of post and pre season specials. Their is no other fan base known to Corporate America that develops as loyal a relationship with the sponsors that support their favorite Teams and Drivers each weekend. Now add the newer fan bases of the younger Extreme Sports Base and we have you covered.

We will work with you to address your specific needs, whether you are looking for Product Branding, New Product Launch, or just a Reintroduction of Existing Products we will create a marketing solution that will fit your budget and target your core and potential consumers. If you would like to discuss the many options PM&M can offer you, contact by phone or email.

(704) 469 1317

tluckow@pmmrtg.com

Performance Management & Marketing is proud to announce the addition of Bossco International to its quality line of product. www.bosscointernational.com

“The ingenuity behind the Bossco line of products crosses over into many applications and uses.” Among other highly technological lighted products, Bossco offers the Luma Lite, a brand of the company’s HI:BEAM line. This intensely bright light with a built-in magnetic base, allows you to work hands free with direct light on any project near or far. The Luma Lite can rotate 360 degrees, tilt up to 45 degrees and is water and shock resistant. Four LED lights last up to 100,000 hours. These lites also come in a variety of colors and Camo for the outdoors man. Bossco International offers some of the most innovative, highly advanced and superior quality products on the market today. All Bossco International products are produced under strict ISO 9001 guidelines.

PM&M Founded in 2000 with Offices in North Carolina, and Wisconsin has grown into a nationally recognized marketing company known for our leadership, innovation, and client service including: Sports Marketing, Television Production, Distribution, Sponsorship and Event Marketing, and Digital Media offering companies the ability to grow and thrive in the future utilizing many factors. PM&M knows and believes every element in your marketing mix, whether traditional or online should share a consistent look and feel that aligns with your company’s goals. Another key factor is the ability to have the right marketing plan in place, along with the right people to implement it at all levels, creating your company a formula for success.

GREATER VALUE For B2B and B2C - - - When it comes to marketing strategies, content marketing has far surpassing search engine marketing, public relations and even print, television and radio advertising as the preferred marketing tool for today's business-to-business.

HiveFire, a Cambridge, Mass.-based internet marketing software solutions company, surveyed nearly 400 marketing professionals about the state of the business-to-business, or B2B, market, and discovered that marketers are retreating from traditional marketing tactics such as search marketing and have made content marketing the most-used tactic in their brand-enhancing tool box. Fact is, according to HiveFire's B2B Marketing Trends Survey Report, twice as many B2B marketers now employ content marketing as they do print, TV and radio advertising, according to the survey.

So what exactly is content marketing? It's the creation and publication of original content -- including blog posts, case studies, white papers, videos and photos -- for the purpose of generating leads, enhancing a brand's visibility, and putting the company's subject matter expertise on display. HiveFire's researchers found that an impressive 82 percent of B2B marketers now employ content marketing as a strategy in their marketing programs. Coming in at a distant second place is search engine marketing at 70 percent, followed by events at 68 percent, public relations at 64 percent and print/TV/radio advertising at 32 percent. Seventy-eight percent of respondents said driving sales and leads was the top marketing goal of their organization, followed by boosting brand awareness and establishing or maintaining thought leadership (both at 35 percent). Another 28 percent said their primary goal was to increase web traffic and 24 percent said it was to improve search results. Part of the popularity of content marketing is its ability to generate qualified leads while engaging prospects in a branded environment without busting the budget. Nearly half of the content marketers interviewed said they dedicate less than a third of their budgets to such marketing expenditures. In addition to frugality, B2B marketers also believe most of their customers and prospects are online, which is why they're focusing their marketing efforts on the Internet. Finally, the survey shows that "content curation" -- which is defined as the process of finding, organizing and sharing content -- continues to gain strength as a top marketing strategy, up 17 percent from six months ago. Seen as a way for marketers to fuel their marketing programs, content curation does have its problems. Nearly 70 percent of content curators say lack of time hinders their efforts, with 66 percent saying a lack of original and quality content is a major drawback. Another 38 percent say difficulty in measuring results is the stumbling block and 37 percent say lack of staff to do the work is the hindrance.

Despite these issues, the survey makes clear that content marketing is only going to become more important going forward, whether you market to other businesses or to the public at large.